Phillip Lim graces Lane Crawford!

Phillip Lim is in the middle of the video at the pause…

Celebrated fashion designer Phillip Lim made an appearance at Lane Crawford on October 7th, to host a special preview for a project called 4X3.1.

The project, which is a collaboration between Phillip Lim’s 3.1 brand and Hong Kong’s Lane Crawford, is comprised of four short films shot by four “new generation creative talents.”

The partnership with Lim is consistent with Lane Crawford’s strategy of building an alliance with every emerging star in contemporary fashion.

The preview event, hosted at the IFC flagship, was conceived to have fashion fans meet the young designer in person. A section of Lane Crawford was converted into a gallery space just for the occasion.

Still images hung on the walls and video highlights played in the background as the filmmakers and designer mingled with the crowd.

In the 4X3.1 series, each film represents a different city. The directors include Victoria Tang for Hong Kong; Rain Li for Beijing; Elle Muliarchyk for New York; and Yi Zhou for Paris. The images on display were tantalizing. Are the films any good?

Find out on October 9th, when they premiere online.

From 7pm until nearly 9, Phillip Lim posed for photos and had brief conversations with a steady parade of fans. Guests were treated to ‘jun ju lai cha‘ (bubble tea,) served in shot glasses, along with champagne. (It’s almost as if someone was reading Hong Kong Hustle!) 😉

The crowd was adult and well behaved. No one attempted to corner the designer and attendees weren’t as celebrity-crazed as when the Olsen Twins visited!