Hypebeast, the pioneer sneaker culture and street fashion blog recently collaborated with Puma to create their own signature shoes.
Based in Hong Kong, Hypebeast created the two models as a nod to the city’s ever-present dim sum, specifically the translucent ‘har gao’, and the yellow colored ‘siu mai’.
People familiar with dim sum will immediately recognize the two inspirations.
The launch at JUICE in Causeway Bay featured the sneakers displayed in bamboo steaming baskets branded with the Puma logo.
Though a rainy night, the collaboration event drew a large crowd that packed the store.
Hypebeast managing editor and designer of the shoe, Eugene Kan, was joined by his Puma counterpart to give a brief speech.
Eugene is a well known foodie as well as a footwear aficionado. He’s involved in two interesting side projects: That Food Cray, a food blog, and SMAAT, a minimalist footwear brand.
The dim-sum sneakers are custom variations of Puma’s Blaze of Glory model shoe. The Hypebeast x Puma shoes are now available at select retailers for $155 USD a pair!
