Mysterious activity on Kingston Street?

This nondescript shop in the heart of Causeway Bay is secretly being transformed. On Friday, July 24th, the wraps come off to reveal 55 DSL’s pop-up shop – a combination retail and art space. Flown in from Italy to christen the new store are the masked d.j. duo The Bloody Beetroots, along with their frequent collaborator, the artist Turbokrapfen.

Not yet up on this gang? Seen the Facebook party description ‘night of mayhem’? Well these guys actually bring it!

The Bloody Beetroots are known for their dancefloor rockin’ Party-Punk Electro sets. Check out the video below for a taste of their music (and madness).

Pop-up stores are getting more popular, perhaps in part because of the bad economy. Due to the increased amount of vacant storefronts, landlords seem to be more open to temporary uses of their space. The Fifty-Five DSL TemporART Store, (as it is officially known,) will open its doors for just two months. Along with items from the Autumn and Winter 2009 collections, the shop will also feature several limited edition pieces. These include a commemorative t-shirt available only in Hong Kong and a windbreaker (limited run of just 15!) featuring The Bloody Beetroots logo designed by Turbokrapfen.

The interior of the pop-up shop should be something special. Turbokrapfen’s artwork for a number of today’s best dance producers is impressive. You can check out examples of his top-notch graphic design here.

AND THAT’S NOT ALL…

The 55 DSL opening party continues with a special appearance of the Bloody Beetroots at Volar on the night of 24th. The entrance fee is a very reasonable $155 HKD (and includes a drink!)

Recommended!

55 DSL TemporART Store
Opens July 24th, 2009
G/F, Shop 3A, 2-4 Kingston Street
Causeway Bay, Hong Kong

The Bloody Beetroots
July 24th, 2009
Volar
Basement, 38-44 D’Aguilar Street, Lan Kwai Fong
Central, Hong Kong
Free for Volar members, $155HKD for non-members (includes one drink!)