High above Starbucks, on the twentieth floor of Century Square, a new club named Avenue opened on Friday night.
[photopress:Club_Avenue_HK_interior.jpg,full,pp_image]New York d.j. Vinyl Richie headlined the night, supported by a Hong Kong-based d.j. with an equally cool name.
[photopress:Club_Avenue_HK_VJ.jpg,full,pp_image]The new club invested heavily in equipment including a slick v.j. setup as well as a high-end Allen & Heath mixer. Hong Kong seems to be focusing heavily on v.j.s recently. Volar has been an early adapter, and the new club Prive (located just below Dragon-i,) also boasts a massive wall of video displays.
Avenue, (branded as club A.V.E.N.U.E.,) is actually the second club to occupy this space. The previous spot was named TICO and lasted about two years. Avenue’s location is just below the nightlife area Lan Kwai Fong, and around the corner from HALO.
The renovation of the venue solved a problem which plagued the previous club. The main area has been widened significantly, creating a dancefloor and a better overall flow.
The invitation for Friday’s opening party was a cool black-on-black design printed on thick cardboard.
[photopress:Avenue_Club_invite.jpg,full,pp_image]With the crowd packed in for open bar festivities, d.j. Vinyl Richie played a diverse set featuring uptempo Baltimore beats, in addition to 80’s music and Hip Hop. He topped it all off with a heavy dose of scratching.
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