Beijing band Carsick Cars wowed the audience at a small Converse event for their Fall 2013 collection last Friday. The site of the press show was a live music space called Beatingheart, hidden deep in Sai Ying Pun.
The night featured strong sets by local Hong Kong band Ni.Ne.Mo and The Wavves from the U.S., but the highlight of the night, was the Carsick Cars set. The Beijing-based group played an excellent, mostly uptempo mix of catchy Rock matched by powerful guitars and singing. The music was a perfect fit for a Friday night show.
A quick side note to bands: all too often at events in Hong Kong you hear bands performing slow songs – why?! We’re not your fans and we don’t know your music, we’re coming to Rock out and this is your one shot to impress us. Don’t bother with the slow music in your set at a party! It doesn’t belong!
From Beijing with Music!
It’s exciting to see fashion brands finally starting to bring musical acts from Mainland China to Hong Kong. In the past there have been very few events that tapped China’s talent. Let’s hope that this is the start of a continuing trend.
Congrats Converse on a fun event! The style of music and venue perfectly matched the campaign. Looking forward to more in the near future!
