Superga lands in Hong Kong!
…Kong garner major media attention (that reaches into China,) and can also immediately jump-start a brand’s identity in the region. The last few years have been awful comparatively, with events starting awkwardly at 7pm, leaving guests with the no-win situation of departing early to eat a late dinner, arriving exceptionally late, or forgoing dinner altogether. Italian co-branding The Superga event was interesting in part because it combined the sh…