Adidas Superstar relaunch feat. BIA!
Adidas kicked off a new campaign for their classic “Superstar” sneaker, holding a large event at their Causeway Bay flagship featuring the new Pharrell Williams produced artist, BIA.
Adidas
Adidas ‘Selfie Party’ at Dragon-i!
Adidas stands out from other brands in Hong Kong in part due to their savvy approach to social media. Their ‘Selfie Party‘, held at Dragon-i a few weeks ago, illustrates a superior understanding of how modern consumers use tech.
2NE1 live in concert at Adidas Unite All Originals!
K-Pop supergroup 2NE1 headlined a massive Adidas Originals party at Hong Kong’s KITEC hall on Monday night. At one point, the entire floor shook as 2NE1 encouraged fans to dance along!
Classic Hip Hop & Soul, The Do-Over, Sunday!
L.A.’s all-day party, ‘The Do Over‘ hosted by Chris Haycock, Jamie Strong, and Aloe Blacc is coming to Hong Kong this Sunday, May 5th.
Adidas + Damon Dash, Unite All Originals!
Adidas and New York entrepreneur Damon Dash are putting on a series of art and music events in Hong Kong in early March.
How Adidas took over your Facebook page!
Thursday I ran into six different friends who each asked me the same question: “Are you going to the Adidas party tonight?” With that…
Happy Holidays from Hong Kong Hustle!
[photopress:Adidas_Close_Up.jpg,full,pp_image] Dear readers, thank you for all of your support over the past year! You might be wondering what’s happened to the look of…
Y-3 fashion show and party
My friend Rocky, part of the D-MOP family, invited me to attend the Y-3 event. Y-3 is the fashion partnership launched between Yohji Yamamoto…
Adidas Adicolor Party
In addition to high-end fashion shows, I also end up regularly attending street fashion events. Street fashion is big business. While a small percentage…
Adidas Street Marketing in Causeway Bay
I happened to be walking around Causeway Bay last week with a friend in town from China. One of the cooler things we saw…